Change Image With AI

We are an AI-driven technology company that carries “beauty” as its core ideal.

  • Meitu AI

    Unlock exciting visual possibilities with Meitu's AI tools.Limitless creativity awaits.

  • BeautyCam

    Experiment with virtual makeup and trending styles while transforming your hairstyle.

  • Wink

    Wink is widely acclaimed video editing software, particularly popular among younger user.

Our Story

Learn our story and footstep to know more about us.

Present & Future

  • AI-powered professional retouching (e.g., automatic portrait enhancement).

  • Deepens integration with Meitu’s other apps (like MeituPic and Meitu Camera).

  • Potential AI-generated art & video tools in development.

Read More2025

Metaverse & NFT Integration

  • Launches Meitu NFT (Digital Collectibles) for profile picture customization.

  • Expands 3D avatar creation for virtual identities.

Read More2022

AI & Customization Boom

  • Enhances AI face reshaping, background editing, and virtual makeup.

  • Becomes a key app for social media influencers and e-commerce sellers.

Read More2020

AR & Video Editing

  • Introduces AR filters and real-time video beautification.

  • Partners with influencers and celebrities for branded filters.

BeautyCam X Dior launched a selfie AR "tattoo kiss" in the app (PRNewsfoto/Meitu)

Read More2018

Rise in Popularity

  • Gains massive popularity in China for its one-touch beautification features.

  • Introduces skin smoothing, slimming filters, and makeup effects.

Read More2011

Foundation & Early Development

  • Meitu Inc. is founded in Xiamen, China, focusing on photo-editing tools.

  • Initial versions of Meitu Xiuxiu launch as a simple beauty retouching app.

Read More2008